Getting the impact you want, the impact that you need takes a new way of thinking about your customers. Giving them a clearer understanding of changing market trends and a responsive strategy which allows you to take charge of your future. Incremental change brings incremental results what is necessary in today’s business world is transformation.
Driving forces…shake up the status quo
There are many forces driving the need for transformation:
• The Internet can be a double-edged sword. The immediacy of new technologies and social networks create great opportunities to connect with customers in new ways. They also shift the traditional selling paradigm, equipping customers with more knowledge and competitive leverage than ever before.
• The roller coaster ride of the global economy has left many organizations on wobbly legs. Even the best of sales teams have weak areas where processes and skill sets can be improved.
• Buyers themselves are changing, whether for generational, emotional, financial, environmentally driven, or other reasons. Their needs and expectations continue to change and therefore so must sales teams if they want to connect with decision makers.
• With change as a constant, companies with the vision to anticipate developing trends and shifts in the competitive landscape have a clear advantage.
Transformation is so much more than a solution for struggling businesses; it should be a critical strategic consideration for every business.
At Sym-Plan we have seen sales transformation take many forms; from new business models all the way through to new ways to sell and service clients to completely new go-to-market approaches.
While the responses to change may be unique to each organization, a common need exists for the tools and skills to get the job done right. To achieve results through transformation, everyone involved; those who make the sale and build the relationship, those who manage the team, connect with decision makers, handle the account must be aligned with the right process and be speaking the same language.